NadaMoo!, a family-owned business that makes frozen organic coconut-milk desserts, just raised 4 MILLION DOLLARS to bring their yummy goodness to the masses! The Austin-based company raised the money in a Series A financing round led by Candian investment firm InvestEco Capital with support from District Ventures Capital, Food Navigator reports. So, you know what that means: dairy-free ice cream for everyone!

The investment will help NadaMoo! (a made-up word meaning no dairy) build their national distribution, develop new products and expand their team. As of now, NadaMoo! is available at nationwide, including at retailers, Sprouts, Whole Foods Market, and Randalls in the Austin area.

 
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“In this day and age, authenticity matters more than ever. We are proud to be an independently, family-owned operation focused on being a part of the sustainability solution for our planet,” NadaMoo CEO Daniel Nicholson said in a statement.

With Häagen-DazsHalo Top, and Breyer’s already in on the vegan ice cream game (and of course we can’t  forget Ben and Jerry’s line of vegan ice cream flavors!), we are thrilled to see a dairy-free brand bring their products to the masses.

After all, consumer demand for milk alternatives is on the rise. People are becoming more concerned about their own health and are also coming to realize the impact that their food choices have on the planet and animals. As a result, they are actively looking for alternatives that can not only replace the traditional animal products they grew up with – but also surpass them in taste and quality as well. With the overall dairy alternatives market expected to reach $14.4 billion by 2022, it makes total sense that NadaMoo! would want to expand their dairy-free offerings to meet this rising opportunity.

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

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Image Source: NadaMoo!/Facebook 

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